Claims from the manufacturer:

 The refreshing cleansing cream gently melts out makeup and impurities

 Cleanses fine pores with fine baking powder cream with excellent cleansing power

Directions from the manufacturer:

Use hands to dispense cream. Apply cream to dry facial surface and massage until makeup is dissolved. Wipe off face with facial pad/tissues and wash with cleansing foam and water.

Ingredients (On the EtudeHouse website this list is incomplete):

Water, Cetyl Ethylhexanoate, Isopropyl Palmitate, Dipropylene Glycol, Cocos Nucifera (Coconut) Oil, Cetearyl Alcohol, Sodium Bicarbonate (1000PPM), Glyceryl Stearate, Disodium EDTA, Sorbitan Stearate, Stearic Acid, Carbomer, Coco-Caprylate/Caprate, Tromethamine, Palmitic Acid, Polysorbate 60, PEG-100 Stearate, Ethylhexylglycerin, Phenoxyethanol, Fragrance

My experience:

I am absolutely in love with this cleanser! I have tried the most-bragged and most-sold Clean it Zero cleansing balm and to be honest, the Etude House cleanser is way better. It removes all of my make-up in couple gentle swipes. That includes the waterproof mascara, liquid lips, lip stains and my Wunderbrow brow gel.

I love the way this cream smells. I sense lemon-lavender-fresh linnen combination that is very posh. Once in the tub, the cream is white colored and when I touch it with my fingers it feels more gel than actual cream/balm consistency. Once it is warmed up by my skin temperature it becomes more watery and glides well over the skin. I work this cream in  circular motions all over my face and neck.  Every bit of my make-up gets removed off my face in seconds.

I’ve noticed that I could just wipe the Baking Powder Cream off with a plain towel instead of rinsing it off with water. In both cases my skin remains clean and doesn’t feel dry nor sticky. It also doesn’t break me out. I am very pleased with this blind buy! I will definitely go for the Etude House Baking Powder Cream again when I run out of my current jar.